Opportunities that arise in a picture that the pandemic has changed, but not distorted. ![]() Let’s try to understand which are our products that best respond to these new opportunities”. Finally, on the fifth point, we must learn to focus on types and formats that best meet the new needs of home consumption, away from food and for small groups. As a fourth thing, we need to spend on marketing: many people in times of crisis reduce their investments, and this could give more weight to our voice and our message. If we are a Brunello di Montalcino winery, let’s focus on that. As a third advice that emerges from our analysis, not to launch into new products: let’s try to focus on what characterizes us and what we are recognized value for. Let’s not forget that our local consumers can be the main target of our product, which can pass both on the online channels and for direct sales. Secondly - continues Penco - we must not forget the local: there is an increase in consumption of local products everywhere, also for ethical reasons, as we see well in Italy. “First of all, we need to focus marketing activities on our consumers, those who already know, appreciate and drink wine, especially those of intermediate generations (25-50 years), while the youth audience should be cultivated with specific offers. A conference from which emerge, in the words of Pierpaolo Penco, Italy Country Manager of Wine Intelligence, five good practices that the wine companies of Italy must take into account to move in the markets in the coming months. Sitima Fowler ( ) loves to talk MSPs, Indian cooking, marketing, diversity, and the road to success.Passionate, young and female, ready to drink even between meals: this is the identikit of the consumer protagonist of the recovery in wine consumption according to Wine Intelligence data, presented today at Wine2Wine Digital, the forum on the online wine business signed by VeronaFiere and Vinitaly, at the conference “Let’s give numbers: young people, wine and market from lockdown to today”, organized by Agivi - Associazione Giovani Imprenditori Vinicoli Italiani (Unione Italiana Vini), to analyze the effect of Covid-19 on the consumption patterns of the new generations. She is a motivational speaker, a marketing whiz, a technical pro, a teacher, the founder of several minority-focused associations, and the co-founder of Rochester New York’s Capstone IT, one of the parent companies of Integris.įind out how Sitima faced her challenges and used them to become a successful business leader by reading the full ChannnelPro article, Turning Differences into Advantages. Sitima has a degree in engineering and a strong background in sales, marketing, and leadership in the MSP landscape. Sitima not only faced the things that made her different, such as being a minority female in an all-male world, she overcame them and learned to embrace them. Sitima Fowler, Integris Co-Founder, VP of Marketing, and Success Story The fire lit, Sitima’s determination led her through a complex journey of ups and downs, facing prejudice every step along the way. ![]() The young girl decided that she wanted to be a “large French fries” kind of success story. Sitima was quick to notice that other people in the restaurant had large orders of fries, all for themselves. One of her fondest memories of childhood was her monthly family outing to McDonald’s, where the family would share a small order of French fries. Culture shock, financial struggles, and language barriers faced the 11-year-old girl from Calcutta, India as she struggled to find her place in America. How big? Large French fries big.Īs the child of an immigrant family, Sitima’s childhood was challenging. The Journey to Her Success Started with French Fries ChannelPro Network recently featured Sitima Fowler, Co-Founder and VP of Marketing of Integris, in the October 2020 story, “ Stronger Together,” an in-depth look at diversity, equity, and inclusion in IT. Her article, Turning Differences into Advantages, covers her journey to success from a struggling pre-teen to Co-Founder of not just one, but two successful MSPs.
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